Rediseñar – A Community about Design, Tech and Climate

Description
Rediseñar is a community and publication that explores the importance of design as a tool for social and environmental change, from a humanistic, sustainable and conscious stance.
The Context
80% of a product emissions are defined during the design phase. Climate conversations have been happening for years, yet design is often overlooked both as a cause and as a solution. There's little space for critical, creative, and local design thinking outside academia.
The Problem
Sustainable design is often understood as just using eco-materials or supporting the 'green' side of marketing. Design is much more than that.
Our Take
Design as a process which gives meaning, addresses multi-factorial issues and brings ideas into reality through empathy and collaboration, is a fundamental skill when it comes to face our biggest challenge as a species: Climate Change. Rediseñar is my way of creating a place to think aloud, build community, and propose new imaginaries. I approached it not as a brand, but as a provocation: What if we redesigned everything?
The Process
I launched a Substack to post essays and articles. Hosted talks about AI, tech and climate. I shared content on Instagram under a minimal, DIY aesthetic. The voice is honest, critical, and local. I treat it as a living lab for ideas. A platform for using design as a catalyst for social change
The Outcomes
- ✓Over 700 Instagram followers and 86 newsletter subscribers in 3 months
- ✓Hosted talks and workshops around climatech and sustainable design
- ✓Currently working on an open-source design project for citizen action and climate education