Rediseñar: A Community to Rethink How We Design Everything
Project Description
A platform and community exploring how we can redesign systems, habits, and imaginaries for a livable future. Raw, simple, and provocative climate communications.
Design conversations are often disconnected from climate reality. There's little space to question how products, services, and narratives are shaping a planet in crisis.
I created Rediseñar, a platform and community to explore how we can redesign systems, habits, and imaginaries for a livable future.
I started by writing longform essays blending design, environment, and culture — shared via Substack and Instagram. I organized informal meetups in Córdoba and distributed posters and stickers with climate messages.
I kept it small but consistent, focusing on resonance over reach. I rejected the polished, brand-driven style of most climate comms in favor of something raw, simple, and provocative.
Key Outcomes
- ✓607 Instagram followers, 86 Substack subscribers (first 3 months)
- ✓One essay featured in a climate storytelling workshop
- ✓Used in education settings by teachers and environmental educators
- ✓Became a vehicle to test new ideas and formats beyond client work