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Rediseñar: A Community to Rethink How We Design Everything

2024-PresentIndependent1+ year600+ community members
Role: Founder & Editor
Community BuildingContent StrategySocial Media

Project Description

A platform and community exploring how we can redesign systems, habits, and imaginaries for a livable future. Raw, simple, and provocative climate communications.

Design conversations are often disconnected from climate reality. There's little space to question how products, services, and narratives are shaping a planet in crisis.

I created Rediseñar, a platform and community to explore how we can redesign systems, habits, and imaginaries for a livable future.

I started by writing longform essays blending design, environment, and culture — shared via Substack and Instagram. I organized informal meetups in Córdoba and distributed posters and stickers with climate messages.

I kept it small but consistent, focusing on resonance over reach. I rejected the polished, brand-driven style of most climate comms in favor of something raw, simple, and provocative.

Key Outcomes

  • 607 Instagram followers, 86 Substack subscribers (first 3 months)
  • One essay featured in a climate storytelling workshop
  • Used in education settings by teachers and environmental educators
  • Became a vehicle to test new ideas and formats beyond client work